Redefining Ads With AI & Personalization (WIP)

Explore new AI-driven ad concepts that leverage hyper-personalization and adaptive design to create seamless, engaging, and non-intrusive ad experiences. The goal is to increase relevance and user engagement while maintaining a high-quality browsing experience.

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The newly explored ad interaction designs have received positive user response, with 64% of surveyed users favoring the more intuitive, low-friction purchase flow. These concepts are now in the flighting pipeline, validating the potential for seamless, in-content commerce that enhances both user engagement and transaction efficiency.

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Led the design exploration of AI-driven ad formats, shaping the future of intelligent, personalized advertising. My work contributed to the ongoing evolution of dynamic, context-aware ads, unlocking new potential for AI-powered, user-centric monetization strategies.

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